Strategy implementation priority areas
In 2024, we continued to implement our strategy across all our businesses through four priorities: financial performance, customer success, sustainability and performance culture.
Metso is targeting an adjusted EBITA margin exceeding 17% over the cycle. This aim is driven by the development of our digitally enabled product- and aftermarket-focused business model and related offering, the organic and acquired growth of the services business, as well as the ongoing improvements of productivity and operational efficiency in all our businesses.
In 2024, Metso was able to deliver a solid operational performance despite the challenging market situation. Our key areas for growth include products with high aftermarket potential, sustainable offering, automation and digitalization. We continued organic investments and acquisitions, which will support our growth in the coming years.
We succeed when our customers succeed. This is why customer success remains at the core of our strategy. Our comprehensive end-to-end solutions and services cater for our customers’ whole ore to metals value chain. Our strong innovation and R&D activities and an uncompromising approach to safety benefit our customers. We use Net Promoter Score (NPS®) to measure both overall and transaction-based customer satisfaction of both end customers and distributors. Our consolidated NPS has been increasing consistently since 2020.
We continue to build a thriving performance culture that enables success and strong financial results. Based on the engagement surveys that we use to measure our employee satisfaction, we rank in the top 5% of the industry benchmark. Our People and Culture agenda enables us to build a future-proof organization where our people continuously learn and grow and where we attract and retain talent globally. Safety is at the heart of our behavior and all Metsonites play an important role in keeping people safe, while fostering an inclusive culture that enables everyone to grow and reach their full potential.
Read below about sustainability as our strategic priority.