Planet Positive offering strives for environmental benefits – approach is data-based and emphasizes transparency
Central to our sustainability efforts is our Planet Positive offering – over 100 products that are better than alternatives from the customers’ environmental footprint perspective e.g. more energy, emission or water-efficient. Planet Positive products also help our customers to achieve other priorities, such as circularity or safety, and take embedded carbon into consideration, i.e. the carbon emitted in manufacturing and delivering the products. In 2021, our Planet Positive sales totaled EUR 592 million, including capital equipment and consumables, and we aim to grow the sales faster than our overall sales.
We put a lot of effort into making sure we base our actions on data and facts. To qualify for the Planet Positive label, we have defined explicit thresholds for the level of performance a product has to offer when compared with industry benchmark technologies. We chose the thresholds to ensure that Planet Positive products can make a meaningful contribution to the climate change targets that our customers are committed to, on the way to net-zero by 2050. In addition, there are always those must-have requirements: a Planet Positive product needs to be as good, or preferably better than the industry benchmark product, in terms of health and safety, pollution, and biodiversity impact.
In 2021, we had in total 16 launches and several portfolio updates in our Planet Positive offering. These included both new technology and offering for new customer segments, as well as updating existing product families. With our R&D efforts, we are committed to supporting the rapid changes needed in our industries. That’s why 100% of our R&D project spend must have a sustainability target related to energy, emissions, water, circularity or safety. In 2021, 95% of the projects measured in spend already included these targets.